Maple Finance launched a $500,000 USDC incentive program to celebrate the TVL surpassing the $1 billion mark.

The decentralized asset management platform Maple Finance announced today that its total locked value (TVL) has surpassed 1 billion USD. To celebrate this milestone achievement, Maple has launched a one-month limited-time incentive program to distribute rewards of up to 500,000 USDC to users. This event revolves around its flagship product SyrupUSDC, aimed at promoting further growth of the product and attracting more users to participate in Maple's decentralized financial ecosystem.

The participation method is simple, with no mandatory locking.

This incentive event will run from May 1, 2025, to May 31, 2025. Any user who deposits SyrupUSDC during the event period is eligible to participate. Simply deposit at least 1000 USDC on the Lend page of Syrup Finance and provide your email address to automatically receive a lottery ticket. For every 1000 USDC deposited, users will receive one lottery ticket. The more you deposit, the more tickets you earn, thus increasing your chances of winning.

A total of 14 rewards will be distributed during the event, with the grand prize being 300,000 USDC. The final list of winners will be announced in the first week of November 2025. Users can view their votes and participation rankings in real time through the "Syrup USDC Incentive Program Leaderboard," and all updates will also be published via Maple's social media, email, and partner communication channels.

It is worth noting that participating users only need to "hold" SyrupUSDC for six months without the need for locking. This design not only lowers the participation threshold but also reflects Maple's balance considerations in user-friendliness and liquidity management.

Encourage long-term participation and incentivize capital stickiness.

This incentive program is not just a simple community feedback activity; it reflects Maple's strategic thinking in promoting the development of the DeFi asset management ecosystem through product design and market incentive mechanisms. Maple CEO Sid Powell stated: "Breaking through the $1 billion asset management scale (AUM) marks an important milestone for Maple and highlights our rise as the first on-chain asset manager. This $500,000 USDC incentive program demonstrates the value that DeFi can provide after scaling—real yields, transparent systems, and user-centric experiences.

syrupUSDC aims to be a foundational asset for new on-chain financial services: composable, capital-efficient, and suitable for everyday use. This initiative reflects Maple's vision for a more participatory and accessible future, allowing users to actively engage in the value they help create.

By combining native yields with incentive mechanisms, Maple aims to enhance users' motivation for long-term holding, thereby increasing the stickiness of funds on the platform. This strategy is particularly critical for asset management protocols looking to stand out in the current competitive cryptocurrency market.

As a structured product, SyrupUSDC combines the robust structure of traditional finance with the open advantages of DeFi, making it suitable for institutional investors and retail users. The launch of this incentive program is aimed at expanding its user base, increasing the scale of USDC deposits within the protocol, and thereby consolidating Maple's leading position in the on-chain asset management field.

Maple Finance: The leader in DeFi native asset management

Since its establishment in 2021, Maple has focused on creating an on-chain asset management ecosystem centered around DeFi. Its team possesses extensive experience in both traditional finance and the cryptocurrency field, and it has launched a financial product system that includes multiple modules covering collateral loans, Bitcoin yield, structured products, and more.

The governance of the Maple platform is driven by its native token $SYRUP, allowing users to participate in platform governance by staking the token and sharing in the profits as the protocol grows. This incentive program may also lay the foundation for more community incentive programs based on the $SYRUP mechanism in the future. In the future, this "hold to participate" mechanism may evolve into quarterly or long-term community incentive programs, continuously promoting the steady growth of SyrupUSDC and the entire Maple ecosystem.